What SEO is included?

A real, structural approach is included on every site we build, at no extra cost. There is no SEO tier and no upsell; a site that cannot be found is not finished, so we do not treat it as optional.

In practice that means clean, hand-written markup with a clear heading on each page, structured data describing your business, captions and alt text on your images, fast-loading images converted to WebP, and a blog that is properly indexed on your own site. If a URL ever has to change, we add a redirect so the traffic and ranking it earned carry across.